Mastering Your Professional Online Presence

social media online presence

Have you ever thought of the impact your social media presence could have on your career? Or have you ever conducted a Google search of yourself?

The internet has brought a wide range of benefits to job searching, especially when new online tools are used in the right way. We have come up with a list of suggestions you can implement to these online tools, and help you build a positive online presence.



Social media platforms like Facebook or Instagram are great for connecting with friends and family on a personal level. To ensure your privacy, it is best to set up a private profile, where only your close connections can get updated about your personal life. However, if you would like to make your profile public, make sure the content you are sharing contributes to building a positive image of you.



How would you like employers to see you? What are the top skills you would highlight? In the same way you would research a company you are going to for an interview, employers may also check your online presence. Invest time and effort into presenting the best version of yourself on platforms like LinkedIn – a platform specifically designed for professionals and networking. You also want to make sure you have fully completed your profile (bonus points if your contacts leave you a recommendation on LinkedIn!)



Once you have spent time building your professional online presence, make sure you keep it up-to-date. Did you change jobs? Update it! Perhaps you got promoted? Make sure your profile shows that! By ensuring your profile is showcasing the right information, you are increasing your online exposure to suitable job opportunities.


When it comes to online job searching, there are other tools you can use in addition to the well-known job posting sites:

  1. Join career-relevant or job search groups on Facebook
  2. Follow companies you would like to work for on LinkedIn – companies are frequently using this platform to promote job openings.
  3. Set up LinkedIn job alerts so you can receive an email with job opportunities that match your profile


Lastly, social media is constantly evolving. There are plenty of resources online offering tips. Always stay up-to-date with the latest trends to ensure you’re using your online presence to your advantage, especially when it comes to your career.


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